Professional Development Coaching and Support Services
for Small Businesses and Self-
Coaching
Support Services
Promoting Your Business
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Logo Design
PowerPoint Presentations
Promotional Flyers
Brochures
Beginning with your Logo and Tag Line, the materials and presentations you use to promote your business need to create a memorable image and impression in the minds of the people with whom you are trying to connect. It’s called POSITIONING.
Helping our clients position themselves
effectively in their marketplace is our specialty.
Positioning is how your target marketing defines you in relation to your competitors. To be well positioned, you need to communicate two things …
- What makes you unique (identity).
- How your target marketing will benefit from what you offer (value)
Developing Effective Positioning Tools
We can help you develop and use 4 promotional tools that are especially valuable
for positioning small businesses and self-
- Logo and Tag Line – You need an eye-
catching logo and a brief tag line expressing the value you provide so that it is easy for people to remember you. - Brochure – A tri-
fold brochure is handy to carry with you. It fits nicely in a regular envelop, and it’s easy to place in a coat pocket or purse. - Flyer – Whether 1 or 2 pages, a flyer is better than a brochure for a presentation folder. And, you can create an electronic version (PDF) to send as an attachment to an email message, or place for download on a website or blog.
- PowerPoint Presentation – Done right, a PowerPoint provides strong visual reinforcement
for the message you want to convey during a group presentation. Studies show that
people retain only about 20% of what they hear -
but about 50% of what they hear and see. The key is “done right.” Many PowerPoints miss the visual reinforcement mark and actually make the presentation boring. We will help you avoid that problem.