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Mastering Social Media
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How will people find your web site? Through Search Engines certainly, but you can significantly increase your web site traffic through the use of social media, social networking, and social bookmarking sites. It’s called Social Media Marketing.
According to Forrester Researcj’s July 2009 forecast, Social Media Marketing will grow 34% annually through 2014.
That’s faster than an other form of online marketing - including mobile phone marketing (27%), display advertising (17%), search engine marketing (15%), and email marketing (11%). Why?
The answer lies in the numbers ...
The answer lies in the numbers ...
• More than 750 million consumers are active on Facebook, and over 140 million Tweets are sent each day.
• An estimated 91% of business buyers read blogs, watch user-generated video, and participate on social media sites (Forrester Research).
• At least 89% of reporters use blogs for story research, and 65% now use social networking sites (Cision and George Washington University study).
Social Media is vital in creating Brand Preference. Increasingly, the key people who manage and work for your customers are using Social Media sites such as YouTube, SlideShare, and Ezine Articles to find content – plus Social Networking sites such as Facebook, Twitter, and LinkedIn to connect and talk about their interests, which includes the products and brands they prefer.
The more key people in your target market receive help from you and from the content you create, the greater your credibility.
Credibility builds trust. People prefer to buy from
helpful, credible, trustworthy suppliers.
helpful, credible, trustworthy suppliers.
Social Media creation and distribution possibilities are numerous and constantly growing. We will help you be selective and make wise choices about ...
√ Who to target
√ What content topics will have the greatest value for those you are targeting.
√ Which keywords to use and how to optimize your content around them.
√ Which Social Media (blogs, articles, video, etc.) are most likely to be accessed and valued by those you are targeting.
√ The best Online Media Distribution Channel(s) to use.
To succeed on the Internet today, it is vital that your brand become
associated with the content and conversation dimensions of the Web.
associated with the content and conversation dimensions of the Web.
Social Media Marketing
Creating valued content (text, photos, audio, slides, video) and distributing that content through any of the following online media channels ...
■ Blogs
■ Microblogs (Twitter)
■ Photo sharing sites
■ Video and slide sharing sites
■ Article sharing sites
■ Press Release services
■ Social networking sites
■ Social bookmarking & voting sites
■ Review sites
■ Online forums
■ Microblogs (Twitter)
■ Photo sharing sites
■ Video and slide sharing sites
■ Article sharing sites
■ Press Release services
■ Social networking sites
■ Social bookmarking & voting sites
■ Review sites
■ Online forums
We will help you build a Social Media Profile that enables your social media creation and distribution efforts.